The Global Esports Federation (GEF) has entered a strategic partnership with North American data and measurement company Nielsen.
The partnership will see Nielsen Sports provide research, data, and insights in a bid to “amplify the value” of the GEF and its efforts.
Paul J. Foster, COO at the Global Esports Federation, discussed the partnership in a release: “The collaboration with Nielsen offers the Global Esports Federation access to best practice measurement methodologies and extensive global research experience in meeting the needs of the GEF and the community we serve. The world is experiencing a tremendous acceleration in the development of esports to connect, entertain and excite the world at an ever-increasing pace.
“We are able to leverage on Nielsen Sports’ expertise in providing relevant insights and data that will help focus the GEF, our members and partners to guide our work as we look to the future for esports.”
The Global Esports Federation is intent on bridging the gap between esports, sports, and virtual sports. In September, the federation welcomed three additional members of its initiative, bringing the total number of sporting federations under its umbrella to eight.
Marco Nazzari, International Managing Director at Nielsen Sports, also spoke on the deal: “With longstanding expertise in media consumption measurement and valuation, combined with an unparalleled view of the esports ecosystem, Nielsen Sports is uniquely positioned to help the Global Esports Federation succeed in its mission to further elevate competitive gaming. This new collaboration, leveraging our best in class data and insights will ensure the brightest possible vision of esports.”
Esports Insider says: Despite having little impact on the industry through its previous partnerships to date, the GEF continues to bring in notable partners. Now armed with Nielsen’s range of data, we could see the GEF finally spring into action.