Epic Games has joined forces with Spotify, Blockchain, Deezer, News Media Europe, ProtonMail, and others to create the Coalition for App Fairness. The coalition aims to create “a level playing field for app businesses and give people freedom of choice on their devices.”
The coalition has mentioned ten guidelines, which seem to be based largely on Apple’s App Store policies. This isn’t surprising as Epic is fighting an ongoing legal battle against Apple. The first guideline states, “No developer should be required to use an app store exclusively, or to use ancillary services of the app store owner, including payment systems, or to accept other supplementary obligations in order to have access to the app store.”
Other guidelines cover various topics such as not discriminating against apps due to business model issues, not using developer’s data own data to compete with the developer, allowing direct communication between developer and users through its app for business purposes, not forcing an app store owner’s apps and services on users, and not allowing app store owners to prohibit third parties from offering competing app store on the app store owner’s platform, among others.